If you could choose one thing, what is your most successful economic development tactic?
I would say our marketing has been a big driver of a lot of other things. Recently we’ve put a lot of effort into making sure that our collateral and our website go beyond the standard of the very basic of what you can provide and really try and present information in a compelling way. I know a couple years ago our website got the IEDC Excellence in Economic Development Award. The great thing about that is that it’s nice to see our information on our website appear in other places for, you know, free media. So we’ll find local real estate people who are sending an update out to all the brokers in the Dallas-Fort Worth area, and they’re using language that pretty clearly came from our website and has just been there for them to get to
What I heard both from David in my office and then they really drill this into you at EDI was you really have to know the content in the manuals. So they were talking about pass rates and things like that, and I think they were saying their surveys and research had shown that the people that don’t pass the CEcD exam, and even though it is a comprehensive test and it’s very detailed, are the people that didn’t take the time to read the materials and know them cover-to-cover so that they could be familiar with all those different fields of economic development. They just assumed that, “Hey, I’ve been in economic development for a while, so I know everything there is to know.” But again, the whole point of that program is the idea that you want to get that whole 360-view of things both that you know and that you don’t know so that you can be certified as somebody who can go into pretty much any community and do economic development there, however they do it.